Work inspiration with
Linn Fritz

My name is Linn Fritz, I’m a 21 year old motion designer and illustrator from the northern parts of Sweden. Today I’m working at Cub Studio in London where I’ve been since the beginning of this year. 

How did you get started in motion design? What is a turning point in your professional career?

After been studying graphic design at High School I felt kinda bored with it and wanted to do something more so I started studying motion graphics at Hyper Island, and I didn’t even know what a keyframe was. 

I had a three months long internship in Amsterdam and was counting the days to graduation, so I could go home to friends and family.

But the last week of my internship I got a message on Twitter from Jeroen Krielaars, who owns a motion graphic studio in Amsterdam. He simply wondered if I wanted to grab a coffee and talk about us working together. That was my first turning point and my first job within the field of motion graphics. 

After almost 9 months in Amsterdam I got offered a job as an in-house motion designer at MSLGROUP in Stockholm and moved back to Sweden. But my time there only lasted for a little more than a year and then came my second turning point; London.

Last summer Fraser Davidson contacted me, I’ve been a big fan of his work and been following him for a while. He said that he liked my work and wondered If I had any interest in being in London, a city I never been to before. So I went and had my first interview with Fraser and Ben over beers and burgers. And now I’m here.

What is your ideal work environment? Do you prefer to work in your design studio all day long or prefer to mix a few activities?

I prefer to be in the studio all day with a big cup of coffee, a clean and organised desk, (I’m a control freak) surrounded by inspiring and likeminded people that I trust, and can learn a lot from. 

Where does your work inspiration come from?

Without a doubt, all the amazing people I surround myself with and my stupid side projects. But it always comes in periods and inspiration for me is definitely something that can’t be forced, which I have a hard time accepting.

Where are your favorite places in your city or outside?

I moved to London just 5 months ago so I’m still trying to figure everything out but I do enjoy the markets, the pubs, the parks and of course the beer.  

Who are the designers you admire most?

I admire people that are doing projects outside working hours, people that have their own style and people that are following their dreams.